The popularity of Netflix has exploded over the last two years with over 125 million subscribers now paying for the service.
They, along with the likes of Amazon and Apple have transformed the way we consume TV and movie entertainment. The ability to self-serve content on your own terms from almost any device, with no advertising and no restrictive schedules is so much more attractive than existing media channels. Their success is yielding huge growth in revenues which allows for large investments in content, which in turn adds more paying subscribers for the service.
What can asset managers learn from the way Netflix transformed content distribution? How can we move on from producing and blindly distributing large volumes of static reports, to creating tailored content for a specific audience and distributing the content using intelligent online self-service platforms?